Hello, I'm Nina

Hello. I'm Nina. I'm so grateful you're here.

I've been in the professional beauty industry for 36 years, starting as a hairdresser, working as an educator, a brand manager at a distributor, a sales director at a global hair care brand, and a VP of Marketing, Education, and Events for that global hair care brand, and the past 12 years as the Lead Coach and Context Creator at Passion Squared.

My big three are Libra, Leo, and Scorpio, I have an espresso machine named Joy and my phone is filled with pics of my dog Courage, squirrels, birds, and trees. 


I've created and built multi-million dollar brands, and personal brands and worked with thousands of beauty professionals. The industry has changed a lot in those 36 years, however, what hasn't really changed are the questions, struggles, and problems I see and hear every day from our clients and community.

Nearly every solution can be found in having clarity around your brand. It's time for you to have the insight and knowledge to make more aligned decisions and feel more joy. This is why. Thank you for saying yes. I promise this course will bring you more clarity, context, confidence, and courage.

You're in the right place. Promise.
I'd Be Honored To Walk By Your Side On This Journey